baby wayne

In one of her recent comments to this blog Otis' Aunty Vicki made a request for Otis to develop a new look - something akin to Derek Zoolander's Blue Steel.

Ever since then all three of us have been working hard to meet the demanding requirements of the international fashion industry. Many of the images and styles will end up on the digital cutting room floor and never see the light of day, but we are proud to announce the launch of ....

Otis - Blue Steel

Developing new looks for a 3-month old might sound like hardwork and, in some ways it is, but it's worth it, and to show that it's not all light meters and concealer we present ...

The Making of Otis - Blue Steel

At first, Otis took some quiet time to think about how to convey the true feeling behind Otis - Blue Steel

Eventually, Otis settled on the way forward and shared a lighter moment with the photographer/artistic director/mum.

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The hard work by the artistic director and photography team has paid off. Otis is looking absolutely gorgeous and makes blue steel his own. Can't wait to see magnum.